About

About Matthew McLaughlin

Matthew McLaughlin is a seasoned sales professional with over 16 years of experience in the SaaS, cloud, and AI industries. Born on March 23, 1982, in Manassas, Virginia, Matthew grew up with a passion for technology and innovation. After high school, Matthew attended Northern Virginia Community College, earning an Associate’s degree in Science by 2003.

Starting a Career in Technology

Matthew McLaughlin of North Carolina began his professional journey at Dito, LLC, a company specializing in Google Cloud solutions. As one of the first employees, he took on the Google Apps Technical & Implementation Specialist role. This position allowed him to combine his technical expertise with his problem-solving skills. He helped businesses transition to Google’s cloud-based platforms, ensuring seamless implementation and adoption.

In 2009, Matthew’s responsibilities expanded when he became a Google Apps Change Management & Training Specialist. He worked closely with clients to design and deliver training programs that allowed teams to maximize the benefits of Google’s tools. His ability to communicate complex technical concepts quickly earned him praise from clients and colleagues. The role also involved extensive travel, allowing Matthew to work with diverse organizations and understand their unique needs. During this time, he worked with big names like Netflix, Franklin Covet, and the City of Los Angeles.

Growth in Sales and Leadership

Matthew’s career took a turn in 2014 when he transitioned into sales as a Google Cloud Account Manager at Dito. In this position, he utilized his technical background while developing new business development and relationship management skills.

From 2014 to 2017, Matthew’s contributions were critical to Dito’s growth. He played a key part in expanding the company’s customer base, securing high-profile clients, and driving revenue growth. His success in sales led to his promotion to Vice President of Sales in 2018. In this leadership job, Matthew managed a team of 15 sales professionals, providing mentorship and strategic direction. Under his guidance, the team achieved a 77% increase in customer acquisition within a year.

During his tenure as Vice President of Sales, Matthew devised innovative sales strategies and strengthened relationships with major clients, including Etsy, DocuSign, and HubSpot. His approach and focus on delivering value to clients contributed to Dito’s reputation as a trusted Google Cloud partner.

Senior Account Executive at Dito

In 2020, Matthew McLaughlin switched to the role of Senior Google Cloud Account Executive, allowing him to focus on strategic, high-value deals. This position required an understanding of sales cycles and the ability to handle negotiations involving multiple stakeholders.

One of Matthew’s most notable achievements in this role was negotiating a $33 million five-year contract renewal with Compass Real Estate, marking the largest deal in Dito’s history. This accomplishment resulted from months of careful planning, collaboration with Google Account Managers, and an understanding of Compass’s changing needs.

Between 2020 and 2024, Matthew contributed to a 57% increase in Dito’s overall revenue. His ability to identify growth opportunities, develop tailored solutions, and deliver exceptional results solidified his reputation as a trusted client advisor and a top performer in the industry. His key customers included Shutterstock, AFL-CIO, and Campus Crusade for Christ.

Key Skills and Professional Strengths

A combination of technical knowledge, sales expertise, and leadership skills define Matthew’s career. His key strengths include:

• Relationship building: Matthew creates and maintains strong, trust-based relationships with clients and partners.
• Sales expertise: Matthew is a results-driven professional with a proven track record of exceeding targets and closing high-value deals.
• Technical proficiency: His knowledge of Google Cloud and SaaS solutions allows him to offer tailored recommendations to clients.
• Team leadership: Matthew has successfully led and mentored teams, promoting a culture of collaboration and continuous improvement.
• Strategic thinking: He is skilled at identifying opportunities, developing strategies, and executing plans that drive growth.

Community Involvement

Giving back to the community has always been important to Matthew McLaughlin of North Carolina. He was an active Manassas Host Lions Club member for many years and held several leadership positions, including Vice President.

The Lions Club allowed Matthew to participate in meaningful activities like sight and hearing checks, city cleanups, and fundraising events. These experiences deepened his commitment to helping others.

After moving to Raleigh, North Carolina, Matthew began volunteering at the Food Bank of Central & Eastern North Carolina. He enjoys sorting and packing food to help families in need and looks forward to engaging his children in the future with this outreach.

Life Outside of Work

Family

Matthew’s life is not all about work. A dedicated father of four, he enjoys spending quality time with his children. Whether helping with homework, attending sports events, or sharing a family meal, Matthew prioritizes his role as a parent. He enjoys spending quality time with the kids, which he considers his primary focus. Matthew tries to go to as many playgrounds as possible with his kids. He also enjoys riding bikes around the neighborhood and on the Raleigh Greenway, playing hide and seek (his kids’ favorite game), and reading books with them.

Outdoor Activities

Matthew McLaughlin also enjoys golfing, cycling, and reading. Golf has been his passion since childhood, and he often uses the sport to connect with friends and colleagues. Cycling gives him a sense of adventure and a way to stay active while reading, which offers an opportunity to relax and gain new perspectives. When he finds the time, Matthew also likes to take daily walks, go on hikes, and throw some bait out in the local pond to see what fish are biting that day.

Sports

Matthew is an avid sports fan and lifelong supporter of the Washington Commanders. He also likes watching baseball and supporting the Washington Nationals. Though he grew up a Washington Capitals fan, his son is now doing everything in his power to convert him to the Carolina Hurricanes.

Music

Music is also Matthew’s passion; he goes to as many concerts as possible in his free time. Matthew is a big music fan and is learning to play the guitar. Bands like The Grateful Dead and 311 are favorites, and he’s a big fan of Bonnie Raitt and John Mayer. His musical taste ranges from ABBA to ZZ Top.  

Travel

Matthew really enjoys traveling and has been to Paris, Amsterdam, Mexico, and 12 islands in the Caribbean. He also enjoys domestic travel, especially cross-country adventures to California (for work and pleasure).

Cooking

Matthew cooks when he can and is a big fan of trying new recipes and cooking with his kids. His kids help with the measurements, mixing ingredients, chopping vegetables, and cleaning the dishes (sometimes).