Matthew McLaughlin

About Matthew McLaughlin

Matthew McLaughlin is a seasoned sales professional with over 16 years of experience in the SaaS, cloud, and AI industries. Born on March 23, 1982, in Manassas, Virginia, Matthew grew up with a passion for technology and innovation. After high school, Matthew attended Northern Virginia Community College, earning an Associate’s degree in Science by 2003.

Starting a Career in Technology

Matthew McLaughlin of North Carolina began his professional journey at Dito, LLC, a company specializing in Google Cloud solutions. As one of the first employees, he took on the Google Apps Technical & Implementation Specialist role. This position allowed him to combine his technical expertise with his problem-solving skills. He helped businesses transition to Google’s cloud-based platforms, ensuring seamless implementation and adoption.

In 2009, Matthew’s responsibilities expanded when he became a Google Apps Change Management & Training Specialist. He worked closely with clients to design and deliver training programs that allowed teams to maximize the benefits of Google’s tools. His ability to communicate complex technical concepts quickly earned him praise from clients and colleagues. The role also involved extensive travel, allowing Matthew to work with diverse organizations and understand their unique needs. During this time, he worked with big names like Netflix, Franklin Covet, and the City of Los Angeles.

Growth in Sales and Leadership

Matthew’s career took a turn in 2014 when he transitioned into sales as a Google Cloud Account Manager at Dito. In this position, he utilized his technical background while developing new business development and relationship management skills.

From 2014 to 2017, Matthew’s contributions were critical to Dito’s growth. He played a key part in expanding the company’s customer base, securing high-profile clients, and driving revenue growth. His success in sales led to his promotion to Vice President of Sales in 2018. In this leadership job, Matthew managed a team of 15 sales professionals, providing mentorship and strategic direction. Under his guidance, the team achieved a 77% increase in customer acquisition within a year.

During his tenure as Vice President of Sales, Matthew devised innovative sales strategies and strengthened relationships with major clients, including Etsy, DocuSign, and HubSpot. His approach and focus on delivering value to clients contributed to Dito’s reputation as a trusted Google Cloud partner.